Strategic Guardrails

Propulsion is great. But without clear positioning, it could amount to wasted or misdirected energy, your efforts careening into the hinterland of good intentions. 


With Strategic Guardrails, Pennebaker creates a clear trajectory for your company's growth. We help you clarify your market position and highlight what differentiates you from the competition. From there, we craft the strategies and tools that bring your growth ambitions to life.


Led by a senior consultant who collaborates directly with your leadership team, our proven workshop has delivered measurable results for hundreds of companies worldwide. Be one of them.

Our clients
Testimonials
Ralph Vasami
CEO, Universal Weather and Aviation
I think that Guardrails really helped us pin down what is our true differentiation.
Becky Escott
Senior Director of Corporate Communications, BKV
When you don't feel like all players are headed in the right direction, then pause. It's time for Guardrails.
Kathleen Margolis
Chief Marketing Officer, FKP
You changed the way we saw our business and that's what made the difference. I don't think we expected that.
Sue Holub
Chief Growth Officer, OnSolve
Strategic Guardrails gives you a forward path in the market of who you are, what you stand for, and why you're different.
James Watt
CEO, Ascendent
To know that nobody else that we competed with routinely could say the things that we could say was also really refreshing. It didn't mean we won all the time, but we won a lot more. We freed ourselves from our clients from hell because we could better identify up front what that experience was going to be like.
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