How inside-out branding helps complex companies avoid costly missteps.

When nearly 4 in 10 business leaders believe true sales-marketing alignment isn’t possible, it’s time to rethink the playbook. In a new DesignRush feature, Ward and Matt Pennebaker share how the Strategic Guardrails process flips the branding model inside out, starting with business strategy and building the brand from there.

Designed for complex companies, Strategic Guardrails™ aligns leadership, clarifies market position, and creates messaging that resonates from the inside out. The result? Brands that stay focused, avoid detours, and connect more powerfully with stakeholders.

Read the full DesignRush article here.