Let’s be honest: most business podcasts say nothing—loudly. They are a graveyard of buzzwords, surface-level interviews, vague insights, and fluffy jargon pretending to be wisdom. They’re gilded ideas that melt under any real-world pressure.

We couldn’t listen to another empty podcast either.

That’s why we made one that’s actually worth your time.

On June 9, we launch Rethink Change: Clarity Starts Here, a new podcast from Pennebaker for business leaders, innovators, and decision-makers ready to challenge how they lead, communicate, and grow. This isn’t about throwing more advice on your plate. It’s about shifting how you drive impact.

The Difference is Real. Real Conversations, Real Leaders, Real Clarity.

Hosted by CEO Ward Pennebaker and President Matt Pennebaker, Rethink Change drops you into the kind of raw, strategic conversations we’ve had with leaders for decades.

You’ll be a fly on the wall (without the gross fly anatomy) for discussions that aren’t filtered for the cameras. We’re talking about what’s not working, what keeps teams stuck, and what clarity looks like in the real world.

These are stories from leaders who’ve navigated mergers, IPOs, culture overhauls, and global expansions with focus and execution. This podcast is about transformation that sticks, and the decisions that make it happen.

There Are No Luxuries in Business. Don’t Treat Strategy Like One.

Business today is noisy. Teams lose alignment. Messaging misses. Brands drift. And all too often, leaders don’t see the crash coming until they’re already in the rubble. Rethink Change shines a light on the leaders who cut through the chaos by getting radically clear on who they are and who they serve. You’ll hear from executives from companies such as Bristow, OnSolve, SLB, and Conco. 

Expect episodes on:

• Aligning leadership teams behind a singular vision
• Making bold moves in uncertain markets
• Standing out (for the right reasons) in a crowded space
• And yes, transforming how your brand shows up in the world

If that sounds like your kind of conversation, you’re going to want to follow now. 

Listen to the trailer now. Episodes available June 9th. You’ll find Rethink Change: Clarity Starts Here on Apple Podcasts, Spotify, and wherever you listen.

Because clarity isn’t just the outcome. It’s where everything starts. It’s the difference between noise and impact.